“双鸽”火腿,90年代初在全国曾经是一个响当当的名牌,“双鸽”系列产品以其味美、价廉深受广大消费者的青睐。在中国食品博览会上被评为国内肉类制品第三大名牌,成为第11届世界肉类大会上中国肉类产品的四大名牌之一。然而这样一个好的品牌,一个有强大市场竞争力的企业,却在短短的几年间,迅速地垮了下来,亏损1.2亿元,步入破产企业的行列。知情者无不为之惋惜。 “Double Pigeon ” Ham, the early 90s in the country was once a famous brand, “Double Pigeon ” series of products for its delicious, low cost by the vast number of consumers of all ages. In the China Food Expo was named the third largest domestic meat brand names, become the 11th World Meat Conference of China’s meat products, one of the four brands. However, such a good brand, a strong market competitiveness of enterprises, but in just a few years, quickly collapsed, a loss of 120 million yuan, into the ranks of bankrupt enterprises. Insiders are all sorry.