传统的报纸营销是基于早期的4P理论:Product(产品)、Price(价格)、Passage(通路)、Promotion(促销)。这种模式认为,一个好的产品只需要适当的定价和相应的销售渠道,再配合促销手段就可以实现市场营销目的。随着报业市场竞争的白热化,越来越多的报纸 Traditional newspaper marketing is based on the early 4P theory: Product, Price, Passage, Promotion. This model believes that a good product only needs the appropriate pricing and sales channels, and then with marketing tools can achieve marketing purposes. With the intense competition in the newspaper market, more and more newspapers