全球化中国营销毫无疑问,中国营销与中国制造一样取得了巨大成就,但面对“中国市场”的升级,阶段性成功以后该怎么办?“中国企业能不能仍然用过去的方法来对抗全球性领导者的进攻呢?中国企业正面临哪些巨大的营销挑战呢?中国企业正在被一些错误营销观念所困扰,对营销竞争的终极战场心智缺乏了解,对营销的认识仍然停留在市场管理阶段。”艾·里斯在来信中这 Global Marketing in China There is no doubt that marketing in China has made tremendous achievements, just as in China. However, in the face of the escalation of “the Chinese market,” what should be done after the successful stage? “Can Chinese enterprises still use the methods of the past? To counter the global leader’s attack? Chinese enterprises are facing the huge marketing challenge? Chinese companies are being troubled by some misconceptions of marketing, the marketing battle of the ultimate battlefield lack of understanding of the market, marketing awareness still remain in the market Management phase. ”Ai Lisi in this letter