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随着信息技术的不断发展与进步,现今的新媒体技术也在不断地更新中。人们的生活也逐渐融入了新媒体技术。部分传统传媒环境的阵地,逐渐遭到新媒体蚕食。新媒体环境也不断地影响着报社新闻传播工作,并且在新媒体环境下报社新闻传播的功能也在不断改变。本篇文章就对新媒体环境报社新闻传播中存在的问题进行分析,根据发展方向提出良好的策略,发挥其报社新闻传播主要功能。
With the continuous development and progress of information technology, new media technologies are constantly being updated. People’s life is also gradually integrated into new media technologies. The position of some traditional media environments has gradually been eaten by new media. The new media environment has also continuously affected newspaper news distribution, and the function of newspaper news distribution in the new media environment is also constantly changing. This article analyzes the problems existing in the news media of the new media environment newspaper and proposes good strategies according to the development direction so that the main function of the newspaper news media can be brought into full play.