随着儿童人口数量的不断增加以消费行为的研究,提出了针对当代儿童服装消费行为的营销策略建议,使服装及童装市场的快速发展,研究和分析儿童服装的消费心理,对于企业来说意义重大。本文通过对儿童服装企业更好的了解儿童消费心理,引导儿童顾客消费。从而在市场中脱颖而出,创造更多的价值。 With the increasing number of children’s population and the research on consumer behavior, this paper puts forward the marketing strategy suggestion for the contemporary children’s clothing consumption behavior, makes the clothing and children’s clothing market develop rapidly, and studies and analyzes the consumer psychology of children’s clothing, which is meaningful to the enterprise major. This article through children clothing enterprises to better understand children’s consumer psychology, guide children’s consumer spending. To stand out in the market and create more value.