入世三年后，中国零售业将面临外资蜂拥而至的激烈竞争已是不争的事实。世界零售业巨人沃尔玛已从中国东南沿海挥师北上，大举进入中国零售业市场。据统计，从１９９２年至今，中国的外资零售企业已达３００多家，外资零售企业在中国的地盘不断扩大，知名的有美国的沃尔玛、法 Three years after China’s accession to the WTO, it is an indisputable fact that China’s retail industry will face fierce competition from foreign investors. Wal-Mart, the world’s retail giant, has been heading northward from the southeast coast of China and entering the retail market in China. According to statistics, from 1992 to the present, China has more than 300 foreign-funded retail enterprises, foreign-funded retail enterprises in China continued to expand the site, well-known in the United States Wal-Mart, France