在人们生活的衣、食、住、行等各个领域,各类商品包装都或以绚丽的色彩、实用的材质,或以精美的图案、独特的造型来博得人们的关注,以求获得消费者的青睐。而色彩作为营造商品包装视觉效果的第一要素,更具先声夺人的视觉感召力和艺术魅力。色彩是表达各种情感、内涵和信息的重要载 In people’s clothing, food, housing, transportation and other fields, all kinds of commodity packaging are gorgeous colors, practical materials, or with beautiful patterns, unique shape to attract people’s attention in order to obtain the consumer Of all ages. The color as the first element of creating a visual effect of product packaging, more prestigious visual appeal and artistic charm. Color is an important expression of various emotions, connotations and information