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准确定位,牢牢把握企业软实力建设的基本内涵“软实力”概念最初是由美国哈佛大学教授约瑟夫·奈于上世纪八十年代提出的。
Accurate positioning, firmly grasp the basic connotation of the building of enterprise soft power “soft power ” concept was originally proposed by the United States Harvard University professor Joseph Nai in the eighties of last century.