在市场化条件下,只有影院的“必看性”才能吸引观众主动消费。而“必看性”的前提就是充分的故事强度。在全球化、市场化和多媒介化的环境中,电影的创作观念面临着“时代变迁”的挑战。强度性、年轻化、娱乐性(其中同样包含意识形态表达、社会化教育、社会心理净化)已不可避免地成为当代电影美学的主流趋势。长期以来,多数国产影片由于创作定位 In the market conditions, only the theater’s “must see” to attract the audience to take the initiative to spend. And “must see sex ” premise is full story strength. In the globalization, marketization and multi-media environment, the concept of movie creation faces the challenge of “changing times”. Strength, rejuvenation and entertaining (which also include ideological expression, social education and social psychology purification) have inevitably become the mainstream trend of contemporary film aesthetics. For a long time, most domestically produced films have their own creative positioning