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如果朱丽叶和罗密欧生活在今天,他们的命运一定是“王子和公主结了婚,从此过着幸福的生活。”与竞争对手联姻,已成为企业间越来越普及的一种合作方式。在90年代中期以前,企业战略联盟多数发生在垂直型的企业之间,双方业务差异很大。而近几年,越来越多发生在水平型,即竞争对手之间。其中,不涉及股权的合作,表现得更为抢眼。在2003年之前,竞争对手的无股权联盟主要发生在在跨国公司之间,比如飞利浦与摩托罗拉、三洋与夏普、
If Juliet and Romeo live today, their fate must have been “the prince married to the princess and lived a happy life.” Marriage with competitors has become an increasingly common form of collaboration among businesses. Before the mid-1990s, most of the strategic alliances of enterprises took place among vertically-oriented enterprises, and the business of both parties varied greatly. In recent years, more and more occurred in the horizontal type, that is, between competitors. Among them, do not involve the cooperation of equity, the performance is even more eye-catching. Prior to 2003, rival non-equity alliances occurred mainly among transnational corporations such as Philips and Motorola, Sanyo and Sharp,