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Brands,taking matters into their own hands,construct content-creation divisions NEW YORK On the Independent Film Channel,a short film shows international soccer player Thierry Henry standing in an old,romantic square in Barcelona,Spain,fielding questions from fans.Occasionally,the screen cuts to shots of Henry at play,bouncing a soccer ball on his head or kicking it down an alley.Behind the camera is Spanish actress Paz Vega (Spanglish),making her directorial debut. The film, part of a series called“Framed,”launched last December and runs through March.Consisting of 30-minute segments showcasing top athletes and first-time directors,it also lives online through a deal with Yahoo Sports that showcases elements such as
Brands, taking matters into their own hands, construct content-creation divisions NEW YORK On the Independent Film Channel, a short film shows international soccer player Thierry Henry standing in an old, romantic square in Barcelona, Spain, fielding questions from fans. Occasionally, the screen cuts to shots of Henry at play, bouncing a soccer ball on his head or kicking it down an alley.Behind the camera is Spanish actress Paz Vega (Spanglish), making her directorial debut. The film, part of a series called “Framed, ” launched last December and runs through March. Consisting of 30-minute segments show casing top athletes and first-time directors, it also lives online through a deal with Yahoo Sports that showcases elements such as