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从模因论视角对2010年广州亚运会主题口号“激情盛会,和谐亚洲”进行阐释,指出这一理念是一个强大模因复合体,表现在这一模因体现的简洁美和对称美、蕴含的哲学因子、文化的传承和创新;这一理念体现了中华传统文化精髓,是多元文化整合的具体体现,能极大地提高民族自信心和自豪感,对于提升世界凝聚力,推动广州社会经济文化的和谐发展提供了契机。
From the perspective of memetics, this article explains the theme of the 2010 Guangzhou Asian Games theme slogan, “Passion Festival, Harmonious Asia”, and points out that this concept is a powerful memetic complex manifested in the simple beauty and the symmetrical beauty embodied by this meme. Contains the philosophical factor, the inheritance and innovation of culture. This concept embodies the essence of Chinese traditional culture and concrete manifestation of multicultural integration. It can greatly enhance national self-confidence and pride, enhance social cohesion in Guangzhou and promote social and economic culture in Guangzhou The harmonious development provides an opportunity.