随着我国加入世贸组织，知识产权的保护日益受到重视，企业参与竞争的方式正从纯粹的价格竞争走向品牌竞争。 对外贸企业来讲，一个在中国注册了商标的所有者要将其产品和服务销售国外去，就必须到出口国注册其商标，否则就有被他人在国外抢注册商标从而丧失当地市场的危险；而 With China’s accession to the WTO, the protection of intellectual property is increasingly valued, and the way enterprises participate in the competition is moving from pure price competition to brand competition. For a foreign trade enterprise, an owner registered in China must sell its products and services overseas before registering its trade mark with the exporting country, otherwise he will lose the local market because he or she has grabbed a registered trademark abroad ;and