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目前,我国的市场竞争已经进入品牌竞争的时代,企业要在激烈的市场竞争中不被汹涌而来的跨国公司冲垮,不被国内同行打败,实行品牌战略是必由之路。
At present, the market competition in our country has entered the era of brand competition. Enterprises must not be overwhelmed by the turbulent multinational corporations in the fierce market competition and not be beaten by domestic counterparts. The implementation of the brand strategy is the only way.