创意已不仅仅局限于一支电视片或一则平面广告,而是考虑从更多的层面和渠道接触消费者,去使品牌得到传达。虽然广告的定义已经扩展,但目标还是一样,要把品牌打造起来。品牌和销售不同,销售是短期行为,而品牌需要持续性的积累,是长期的行为。在当今众多商品日趋相似的社会,品牌 Rather than confining itself to a television commercial or print ad, creative ideas consider engaging consumers in more dimensions and channels to get the brand to be heard. Although the definition of advertising has expanded, but the goal remains the same, to build the brand. Different brands and sales, sales are short-term behavior, and the brand needs to be sustained accumulation of long-term behavior. In today’s many goods are increasingly similar to society, brand