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传播型态发展至21世纪的今天,不论在质与量上都较20世纪有明显的成长与突破,也为人类社会讯息传递、知识累积、文化交换带来长久且深刻的影响,但不可否认的是,面对发展迅速的社会,传播似乎已渐渐脱离引领社会发展的地位,抑或是社会与民众在长期的发展下,已在传播渠道外另辟蹊径,摆脱使用传播而达到目的? 在回答这个问题之前,我们必须先回答一个本质的问题,就是传播是否为人类社会不可或缺的一环?众所皆知,传播最重要的功能就是沟通,而沟通正是维持社会正常运作、人际交往
The development of the transmission type to the 21st century has obvious long-term and profound influences both in quality and quantity over the 20th century, and also has a long-term and profound impact on the transmission of human society, knowledge accumulation and cultural exchange. Is that in the face of a fast-growing society, communication seems to have gradually become detached from leading the development of the society, or has society and the people under the long-term development been able to find another way beyond the communication channels and get away from the use of communication? Before we go back to an essential question, is it that communication is an indispensable part of human society? As we all know, the most important function of communication is communication, and communication is exactly the process of maintaining normal social functioning and interpersonal communication