如今,传媒市场已经进入品牌竞争时代,我国的电视媒体都在寻求改变,以塑造品牌占领市场。品牌时代竞争的本质就是经营模式从频道营销向节目营销的转型,这种转型标志着电视后频道时代的来临。从技术层面上讲,电视后频道时代就是在媒体领域将电视、通讯与计算机领域所使用的技术集 Nowadays, the media market has entered the era of brand competition. Our country’s television media are all seeking to change to shape the brand’s occupation of the market. The essence of the competition in the brand era is the transformation of the business model from channel marketing to program marketing. This transition marks the advent of television channels. At the technical level, the post-TV channel era is a set of technologies used in the field of television, communications and computing in the media