新经济时代,任何保险公司在激烈的市场竞争中,都不可能长期依靠行政垄断、市场分割以及信息不对称等方式维持其竟争优势,而只有以“客户为中心、以市场为导向”,增强对经营环境的适应性和灵活性,尽力满足顾客多样化和差异化的需求,大力提升服务品质,提高顾客的满意度和忠诚度,才能进一步为企业创造利润和价值。 In the new economic era, no insurance company can maintain its competitive advantage over the long term in the fierce market competition such as administrative monopoly, market segmentation and information asymmetry. Only in the light of “customer-oriented and market-oriented” Enhance the adaptability and flexibility to the business environment, try their best to meet the diversified and differentiated needs of customers, improve service quality and increase customer satisfaction and loyalty in order to further create profit and value for the enterprise.