随着全媒体时代的到来,大众传媒艺术迅速发展,播音员主持人需要适应时代语境的变化,运用丰富多彩的语言表达方式满足受众的需求,达到理想的大众传媒传播效果。本文将立足于当今全媒体时代的语言语境,以湖南电视台播音员主持人为例,重点分析播音员主持人个性化、口语化、亲和力、艺术化的语言特征,并对未来时代环境语境下,播音员主持人语言特征作出了猜想。 With the advent of the all-media era, the art of mass media has developed rapidly. The presenters of the broadcasters need to adapt to the changing context of the times and use rich and colorful language expressions to meet the needs of the audience and achieve the desired mass media dissemination effect. This article will be based on the linguistic context of today’s all-media era. Taking the host of Hunan TV station as an example, this article focuses on the individual, colloquial, affinity and artistic linguistic features of the presenters, Under, the presenter language features make a guess.