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手绘POP广告是随着近年来中国经济和广告业的蓬勃发展而兴起的一种广告形式,因其手绘风格亲和力强,效果醒目突出,制作费用少,绘制简便而备受企业商家青睐,据统计,市场对手绘POP广告人才的需求十分迫切,这也给中职学校美术专业课程开设提供了重要的市场依据。手绘POP对学员的美术基础要求不高,学习起点较低,适合中职学生学习,这为中职美术专业开始该课程提供了可行性的依据。
Hand-painted POP advertising is an advertising form that has emerged with the booming economy and advertising industry in recent years. Due to its hand-painted style with strong affinity, prominent effect, low production cost and easy drawing, it is favored by enterprises and businesses. According to the statistics , There is an urgent demand for POP advertising professionals in the market, which also provides an important market basis for setting up art major courses in secondary vocational schools. Hand-painted POP on the art foundation of students is less demanding, a low starting point for secondary vocational students to learn, which for secondary vocational students to start the course provides a viable basis.