在北美市场上,各类体育用品的年消费量已超过1000多亿美元,产品除本国生产外,大部分来自日本、韩国、泰国、台湾和香港等地区。我国近十年来对体育旅游用品的生产和出口有了较大发展,出口年增长率已超过15％以上。然而,由于受原材料工业,加工工艺技术和生产规模的局限,目前对北美市场的出口额还不到该市场总需求量的2％,尚有较大的发展潜力。 面对庞大消费市场,我们如何抓住时机,加快步伐呢? In the North American market, the annual consumption of various sporting goods has exceeded 100 billion U.S. dollars. Most of the products are produced in Japan, South Korea, Thailand, Taiwan and Hong Kong. In the past ten years, our country has made great progress in the production and export of sports travel goods, and the annual growth rate of exports has exceeded 15%. However, due to the limitations of the raw material industry, processing technology and production scale, the current export volume to the North American market is less than 2% of the total market demand, and there is still great potential for development. In the face of huge consumer market, how do we seize the opportunity to speed up the pace?