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现今,在大众传播媒介刊播的广告中,出现较多的要数药品和保健品广告。但是,我国的药品广告中存在不少问题。一、大多数药品广告只宣传疗效,而对药品的副作用却避而不谈,有的甚至声称“无任何毒副作用”。这种片面宣传,实际上是对广大消费者的生命和健康不负责任的行为。例如,前一段时间电视上播出的一种抗生素广告,只提到它是一种广谱、高效的抗生素。其实,这种抗生素同链霉素、庆大霉素一样,属耳毒性的抗生素,儿童尤其应慎用。
In the advertisements published in the mass media, more advertisements for medicines and health products now appear. However, there are many problems in our drug advertisement. First, the majority of drug advertisements only promote the curative effect, while the side effects of drugs are avoided, and some even claim “without any side effects ”. This one-sided propaganda is actually an irresponsible act on the lives and health of consumers in general. For example, an antibiotic advertisement broadcast on television a while ago only mentioned that it is a broad-spectrum and highly effective antibiotic. In fact, this antibiotic with streptomycin, gentamicin, is an ototoxic antibiotic, especially children should be used with caution.