高校的广告学专业承担着为社会输送广告专门人才的重任。如何使学生在课堂学习之余,贴近市场需求,参加社会实践,使学生与用人单位之间有效地交流沟通信息,提高就业竞争力,成为广告学专业办学的一个重要问题。与此同时,网络已经成为继电视、报纸、广播之后的第四大媒体,利用网络包括运用 BBS 作为广告学专业学生走向市场的窗口是一种新的尝试,也是高校广告学专业教 College of advertising professional commitment to the social transmission of advertising professionals. How to make students learn in the classroom, close to the market demand, to participate in social practice, so that students and employers to effectively exchange information between and improve the competitiveness of employment has become an important issue for advertising major. At the same time, the Internet has become the fourth largest media after television, newspaper and radio. It is a new attempt to use the Internet to include BBS as a window for advertisers in advertising.