《商书》中盘庚在迁都之时,对殷商贵族做出的“予若观火,予亦拙谋”的训诫,实际上是殷商时代先民“钻燧改火”习俗向政治领域的文化转喻,而殷商时代“火历”是该习俗形成的重要文化背景,在殷商“火历”、“钻燧取火”习俗与《商书》的政治隐喻之间存在一种潜在的对应关系,反映着古人建言修辞的重“象”维度。 In the “Book of Commerce”, when Pan Geng moved the capital, the admonition made by the Shang dynasty aristocrats was “pretending to be on fire, The customs of the Shang Dynasty are the metonyms of the culture in the political field. The ”Calendar of Fire“ in the Shang Dynasty is the important cultural background formed by the customs. In the Shang Dynasty, There is a potential correspondence between the political metaphors of Business Book, which reflects the heavy ”image " dimension of the ancients ’rhetoric.