一部植入百事可乐广告的《猴王世家》,讲述章家四代人一心坚持猴戏的宣传短片,一下子得到了猴年营销的头彩。百事在猴年说猴显然是为了迎合中国人的习惯,在情节上大打亲情牌和情怀招,不少人的微信圈为此广告频频刷屏。生肖猴,这个最传统的中国元素,如今却被一些洋品牌占得了春节消费市场的先机。不经意间发现,路 An implanted Pepsi advertising “Monkey King”, about four generations of Zhang family bent on adhering to the monkey drama promotional video, all of a sudden got the first prize marketing year of the monkey. Pepsi said in the Year of the Monkey apparently in order to cater to the Chinese people’s habits, in the plot to play family cards and feelings of recruit, many people’s WeChat circle for this ad frequently screen. Zodiac monkey, the most traditional Chinese element, is now dominated by some foreign brands in the Spring Festival consumer market. Inadvertently found, way