去年,美国硅谷101、880高速公路沿途广告看板被“.com”以高价占据,在圣诞来临的购物旺季之前,“Clip2.com”甚至在飞机的尾巴上挂起1000英尺长的广告横幅,“.com”的广告攻势,真是上天下地,无孔不入。根据 CompetitiveMedia Reporting Advertising 所做的调查,光是1999年上半年,美国的网站就已经在传统媒体的广告宣传上花费了7.55亿美元。从硅谷地区的广播电台来看,网站广告在1999年上半年广告总量中占了17%的比重。 Last year, US billboards along Highway 101,880 in Silicon Valley were “dottedly” dominated by “.com” and Clip2.com even hung a 1,000-foot-long banner on the tail of the plane before Christmas’s shopping season. .com "advertising campaign, really heaven and earth, all-pervading. According to a survey conducted by CompetitiveMedia Reporting Advertising, in the first half of 1999 alone, U.S. websites had spent $ 755 million on traditional media advertising. From the radio stations in Silicon Valley, website advertisements accounted for 17% of the total advertising in the first half of 1999.