一、案例A公司销售人员的一项重要工作就是进行演讲,向大客户与经销商介绍公司的背景,进行产品演示,宣讲行销策略,提供解决方案。公司吴总经理对此非常重视,曾要求公司行政部组织开展对员工的演讲培训,由负责业务的总经理助理担当讲师,但在实施时,参加培训的人员却寥寥无几。一 First, the case A company sales staff an important task is to make a speech, to large customers and distributors to introduce the company’s background, product demonstrations, preaching marketing strategy, to provide solutions. Company General Manager Wu attaches great importance to this and has asked the corporate administration department to organize employee speech training. The assistant general manager in charge of the business serves as a lecturer, but very few people attend the training. one