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城市文化体现着城市发展的软实力,提升城市文化水平是媒体的一项重要职责。在正确把握城市电视台与城市文化建设关系的前提下,城市电视台开展文化传播必须遵循传播规律,在传播中要积极总结、发现和呈现城市文化的自身特点和魅力,唤起城市群体对城市文化的感知、价值的认同和行为的自觉。本文试从传播学角度,结合福州电视“福”文化传播,对城市电视台如何发挥其应有的作用和责任,实现城市文化传播正向作用的基本路径进行探讨。
Urban culture embodies the soft power of urban development, enhance the urban cultural level is an important responsibility of the media. On the premise of correctly grasping the relationship between urban television and urban culture, urban television stations must follow the law of communication in their efforts to disseminate the culture, and actively summarize, discover and present the characteristics and charm of urban culture in order to arouse the awareness of urban groups about urban culture , The value of identity and behavior of consciousness. This paper attempts to explore the basic ways of how urban television should play its due role and responsibility and realize the positive role of urban cultural communication by combining with the communication of Fuzhou TV and “Fu”.