如今的广告铺天盖地,但真正成为大家的朋友、能受广大消费者所欢迎的广告却为数不多。不是人们不信广告,那是因为相当一部分广告犯了自我标榜、自吹自擂的大忌。什么“全国第一”、“国内首创”、“誉满全球”等等言过其实之词。相比之下,那些既说其长,又道其短的“揭短广告”, Nowadays, the advertisements are overwhelming, but the ads that truly become everyone’s friends are welcomed by the vast number of consumers. Not people do not believe advertising, it is because a considerable part of the advertised guilty of self-proclaimed, self-proclaimed taboo. What “first in the country”, “domestic first”, “world famous” and so on over words. In contrast, those who say both long and short way to “expose short advertising”