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党的十七大报告指出:“加快推进以改善民生为重点的社会建设,调动一切积极因素,努力形成社会和谐人人有责,和谐社会人人共享的生动局面”。构建和谐社会,需要良好的舆论环境来引领和推动,需要各种媒体作出积极的努力,特别是随着信息技术的迅猛发展,人们对传统媒介和主流媒介的认知兴致逐渐转移,而网络媒体却由于在“引导社会热点,
The report of the 17th National Congress of the Communist Party of China pointed out: ”We will speed up the social construction that focuses on improving people’s livelihood, mobilize all positive factors, and strive to create a vivid situation in which all people in society are responsible and harmonious society is shared by all.“ Constructing a harmonious society requires a good public opinion environment to lead and promote. Various media are required to make active efforts. Especially with the rapid development of information technology, people gradually shift their cognition over traditional media and mainstream media. However, online media However, due to ”guide the social hot spots,