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LED大屏幕广告是一种户外新媒体形式,它以一种独特而出色的信息传播方式创造了数字图像时代新的媒体接触点。从传播学专业角度出发,以传播效果研究入手,对此类户外广告新媒体的传播效度和SWOT进行分析,并试述户外LED大屏幕广告牌对城市品牌形象的影响力。
LED large screen advertising is a form of outdoor new media that creates a new media point of contact for digital imaging in a unique and outstanding way of delivering information. From the communication professional point of view, starting with the research on the effect of communication, this paper analyzes the transmission validity and SWOT of such outdoor advertising new media and discusses the influence of outdoor LED big screen billboard on the city brand image.