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在宏观调控下,股票热、期货热、房地产热和开发区热等好不容易降下温来,连“高烧”了几年的演出市场,也一下子归于沉寂。然而突如其来的是,职业化刚刚起步的中国足球市场,却如火山般爆发,势不可档地热遍了大半个中国。据最新公布的统计结果,1995年仅甲A联赛观众即达314.1万人次,平均每场2.18万人次,不仅比上年猛增31%,而且即使在亚洲各国也是独领风骚。如果算上甲B和乙级联赛,以及更为红火的商业赛事,整个中国球市的年销售(包括各类赞助)收入早已超过了亿元之巨。毫无疑问,以不足千人的球员之力,能够在宏观经济相当温和的1995年创造出如此火爆的场面,堪称是现代中国经济的一大奇观。
Under macroeconomic control, stock fever, futures fever, real estate fever and development zone fever finally cooled down. Even the performance market of “high fever” for a few years was immediately attributed to silence. Suddenly, however, the Chinese football market, which has just started its professionalization, erupted like a volcano, overwhelmingly overwhelmingly China. According to the latest statistics released, in 1995 there were 3.41 million viewers in the A League alone, an average of 21,800 visitors each. This not only surged 31% over the previous year, but also dominated the Asian countries. If you count the AB B and Serie B, as well as the more prosperous commercial competitions, the entire Chinese ball market annual sales (including various types of sponsorship) revenue has already exceeded the giant billion. There is no doubt that with less than a thousand players the power to be able to create such a hot scene in the relatively modest macroeconomic 1995, called a spectacle of modern China’s economy.