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奥运会不仅是运动员比拼和交流的舞台,也是媒体新技术、新做法展示的舞台。北京奥运会的电视转播,在画面和镜头上做出新尝试,为国际体育电视转播留下宝贵遗产。目前奥运会转播已经形成一套严密规范,对声音和字幕图形的提高空间和余地并不大。画面是所有电视节目最基本的元素,基本构成单位是镜头,其质量、构图等方面上升空间还很大。随着技术进步和市场需要,北京奥运会的电视转播出现“高清、高速、高空”的新特点。
The Olympic Games is not only a stage where athletes compete and exchange ideas, but also a stage for displaying new technologies and practices in the media. Beijing Olympic Games television broadcast, in the picture and lens to make new attempts to leave a valuable legacy for the international sports television broadcast. At present the Olympic Games broadcast has formed a set of strict norms, the space for sound and subtitles graphics and room for improvement is not large. The screen is the most basic element of all television programs, the basic unit is the lens, the quality, composition, etc. There is still much room for growth. With the progress of technology and the needs of the market, the television broadcast of the Beijing Olympic Games has emerged “new features of high definition, high speed and altitude”.