四年一度的世界杯,以其独一无二的经济机会在无数行业和产业制造出绿茵场以外的“第二赛场”。事件产生媒体,超级赛事中太多的球场厮杀,太多的绿茵豪门,太多的热血球迷,还有太多的狂喜和眼泪,都给媒体报道提供了一个取之不尽的新闻富矿。如何挖掘、整合这么丰富的信息源,各家媒体对此次赛事的策划就要一见高下了。 The quadrennial World Cup, with its unique economic opportunity, has created “second course” outside of pitch in countless industries and industries. Event media, too many stadium superplaces fighting, too many green wealthy, too many passionate fans, there are too many ecstasy and tears, all to the media coverage provides an inexhaustible news bonanza. How to tap and integrate such a rich source of information, each media planning for the event will see it at a glance.