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(一)企业情报量多面广,包括科技情报、市场情报、技术经济情报、资源情报、管理情报等,并由此构成企业的情报系统。市场情报作为企业情报系统中的子系统,与企业的其他子系统处于相互联系,相互依存,相互作用之中,所有这些子系统的自身运动和相互作用又构成了企业情报系统的规范和内容,促进了企业整体的发展。同时,市场情报在对企业的生产和经营活动中又不断完善自身,发展自身。市场情报属于经济信息的范畴,是指在一定的时间和条件下,从事和组织市场营销所必须的信息、数据、知识、报告的总称。市场情报工作是指对市场情报的搜集、整理、分析和交流所进行的情报活
(1) The company has a wide range of intelligence, including scientific and technological intelligence, market intelligence, technical and economic intelligence, resource intelligence, and management intelligence, and thus constitutes an enterprise intelligence system. Market intelligence, as a subsystem in the enterprise intelligence system, is interrelated, interdependent and interacting with other subsystems of the enterprise. The self-movement and interaction of all these subsystems form the norm and content of the enterprise intelligence system. Promote the overall development of the enterprise. At the same time, market intelligence continues to improve itself and develop itself in its production and business activities. Market intelligence belongs to the scope of economic information and refers to the general term of information, data, knowledge, and reports that are necessary to engage in and organize marketing under certain conditions and time. The market intelligence work refers to the intelligence activities conducted to collect, sort out, analyze and communicate market intelligence.