所谓的产品创新战略,“一种发现确凿的新产品市场机会并能最有效地利用企业资源的指南。”无疑,在产品创新中孕育着巨大的潜在收益,但在其中也潜在着极大的风险。 根据产品创新战略的概念,一个正确的产品创新战略有两层含义,其一是必须要有“确凿的市场机会”,其二是要“最有效地利用企业资源”。帕西米尔教授认为,新产品开发失败的原因无非三种,①市场对新产品并不存 The so-called product innovation strategy, “A guide to finding tangible new product market opportunities and making the most efficient use of enterprise resources.” There is no doubt that there is a huge potential for product innovation that is potentially huge risk. According to the concept of product innovation strategy, a correct product innovation strategy has two meanings, one is that there must be “a solid market opportunity,” and the second is to “make the most effective use of corporate resources.” Professor Passimir believes that the failure of new product development is nothing more than three, ① the market does not exist for new products