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近年来,中国图书市场的发展现状令人不安,一方面是出版的图书品种越来越多,年出版图书十多万种、二十多万种,呈直线上升趋势;另一方面读者普遍感觉好书不多,逛一家偌大的书店,寻寻觅觅难以找到自己心仪的图书。争论中国图书市场繁荣还是衰落没有多大意义,但有一点是肯定的,处于出版业源头的编辑们都能深切感受到,由于图书单品种的销量大幅度下滑,做书是越来越困难了。出版社要生存,要活得舒坦,最有效的道路就是策划组织畅销图书。畅销
In recent years, the development of the Chinese book market is disturbing. On the one hand, there are more and more books being published. Over a hundred thousand kinds of books and more than 200,000 books have been published each year, showing a straight-line upward trend. On the other hand, readers generally feel A good book, visit a huge bookstore, looking for hard to find their favorite books. There is little point in arguing whether the book market in China is prosperous or declining, but one thing is certain: editors at the source of publishing are deeply impressed with the difficulty of making books because of the drastic decline in book sales . Press to survive, to live a comfortable, the most effective way is to plan the organization best-selling books. Best-selling