“艾菲实效训练营”(Effie Workshop)是Greater China Effie基于实效的理念,于2012年全新推出的短期集训项目。讲师均是来自知名企业、一线数字媒体及代理公司的顶尖实战高手。2013年EFFIE Workshop号称特邀讲师从大中华区拓展到全球营销传播界,培训课题全面涵盖了数字时代的策略、创意、技术、应用四个维度。“史上最难毕业”短期营销培训班本届艾菲实效训练营的授课团队分为“实战主讲团”和“实战导师团”。“实战主讲团”的成员是来自国内外的广告营销专家:Hamish Pringle 23red策略顾问/前英国广告从业协会(IPA)理事长、翁诗雅(Sophia Ong)腾讯全国策划中心总经理、沈翔(Peter Shen)知世·安索帕首席创意官、黄淳 Effie Workshop is a new China-based short-term training program launched in 2012 by Greater China Effie based on the concept of effectiveness. Lecturers are from the well-known enterprises, first-line digital media and agency top combat master. EFFIE Workshop, known as the invited lecturer in 2013, has expanded from Greater China to global marketing and communication. The training topics cover the four dimensions of strategy, creativity, technology and application in the digital era. “History is the most difficult to graduate ” short-term marketing training course The current teaching team Effie effective training camp is divided into “actual combat group ” and “actual combat instructor ”. The members of the “Real Team” are domestic and international advertising and marketing experts: Hamish Pringle 23red Strategic Advisor / Former IPA Chairman, Sophia Ong Managing Director, Tencent National Planning Center, Shen Peter Shen CTO Creative Commons, Huang Chun