味全:多品牌融合的CRM策略味全优酪乳是较早开始尝试CRM的快销行业品牌之一,通过历次线上活动的收集,以及瓶标码换积分的机制,进入2009年,味全优酪乳已经收集相当数量的会员,然而,问题出现了:活动积累的会员信息对品牌的价值是什么?难道发email就是所谓的CRM?快销品有所谓的忠诚度吗?是不是打折促销比顾客关系更重要? Flavors: multi-brand integration of CRM strategy Flavored yogurt is the early start trying to CRM one of the fast-selling industry brands, through the collection of online activities and bottle standard code for the integration mechanism into 2009, taste Whole yogurt has collected a considerable number of members, however, the question arises: What is the value of the membership information accumulated by the event? Is the so-called CRM for sending an email? Is so-called loyalty? Promotion is more important than customer relationship?