目前,在线交易中的信息流已通过互联网基本实现,资金流的安全也在一定程度上得到了解决,但物流仍是电子商务开展的一大瓶颈。网络零售业作为电子商务的运作模式之一,存在着配送不及时、配送成本高、无法送货等。因此,网络零售企业必须寻找解决物流配送问题的途径,而实体连锁企 At present, the information flow in online transactions has been basically realized through the Internet, and the security of cash flow has also been solved to some extent. However, logistics is still a major bottleneck in e-commerce. As one of the mode of operation of e-commerce, online retailing has the problems of not timely delivery, high delivery cost, unable delivery and so on. Therefore, the online retail enterprises must find ways to solve the problem of logistics and distribution, and physical chain enterprises