在测定品牌、规划品牌战略之后,就应该是执行了。冈崎茂生说:“品牌不是一个独立的策略,它是和企业的营销策略,包括企业的渠道、铺货、产品开发等方面的策略整合在一起的。一般大家都是说品牌是‘你说什么’,但在‘你说什么’之前还有‘你做什么’和‘你是谁’两个方面。‘你是谁’决定了‘你做什么’和‘你说什么’。讲到执行我就把重点放在‘你说什么’上。在我们看来执行的策略包括两方面,一是信息的策略,就是‘你说的是什么’,二是接触点的策略,就是你通过什么渠道用什么方式说。” After measuring the brand, planning the brand strategy, it should be implemented. Okazaki Mao Sheng said: “The brand is not an independent strategy, it is and corporate marketing strategy, including corporate channels, distribution, product development and other aspects of the strategy together.Generally everyone is saying that the brand is’ you say What ’, but there are two aspects of’ what are you doing ’and’ who are you ’before’ what are you saying? ’Who are you deciding’ what are you doing ’and’ what are you saying ’. I’ll focus on what you say, and the strategies we implement seem to be two-fold, one is the strategy of information, the one you are talking about, the second is the strategy of the point of contact, What is the channel way to say. ”