“分流”与“整合”是二十世纪末中国新闻传播中的一对突出现象。分流，是新闻传播的个性发展，是分重任，而非散分、滥分；整合，是新闻传播的大趋势，是合大方向，合主流．而非强迫统一；分与合的巧妙把握．是值得探索的新闻传播的艺术规律。 “Diverting” and “Integration” are a prominent phenomenon in China’s news media at the end of the 20th century. The diversion is the individual development of the news media. It is a major task, not a divisive factor or an excessive abuse of power. Integration is a general trend of news dissemination and a general direction and a mainstream. Rather than forced unity; points and co-clever grasp. It is worth exploring the art of journalism.