日本人讲究礼仪、喜欢含蓄的表达方式,在交际中喜欢使用委婉表达。日语的委婉表达一般可以分为词汇形式、推量形式、双重否定形式、省略暗示形式及使用助词的形式等。本文首先分析了日语委婉表达表现,然后从合作原则、会话含义、礼貌原则、语境等方面进行了语用策略分析,从而更好地了解日本人的交际心理以达到最佳交际效果。 Japanese pay attention to etiquette, like subtle expressions, like to use euphemistic expression in communication. The euphemism of Japanese can generally be divided into the vocabulary form, the form of the amount of push, the double negative form, omitting the form of suggestion and the use of auxiliary forms. This paper first analyzes the euphemistic expressions in Japanese, and then analyzes the pragmatic strategies in terms of the principles of co-operation, conversational meanings, politeness principles, and context so as to better understand Japanese communicative psychology so as to achieve the best communicative effect.