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从互联网进入中国开始,区域网站就在其中占据了重要的位置,首当其冲的就是各种电信运营商建立的各地在线,如上海热线、深圳之窗就是其中的翘楚。这种网站为特定的区域用户人群提供了较为丰富的新闻资讯、生活服务等功能,在一定的时期内成为当地用户的门户网站。随着互联网的普及,对于用户需求细分也越来越重要,各类垂直专业类的区域门户相应地发展起来了。搜房网在建立之初,仅仅是深圳地区的房地产论坛,就是靠着聚集目标用户群,搜房网开始走向全国。实际上,搜房网网站仍是依靠全国各地的分站组成的,其各省市的分站,也均是在其本地运营。垂直类的网站在区域市场仍是占据重要位置的。2006年4月,腾讯网与重庆商报联合打造的重庆大渝网上线,这是一种新的模式,区域网站的到底有怎样的发展路径?本文试图从各个角度分析这几个问题。
From the beginning of the Internet into China, the regional websites occupy an important position among them. The first one is that various telecommunication operators set up online all over the world. For example, the window of Shenzhen is one of the leaders in this field. This kind of website has provided the abundant news information, the life service and other functions for the specific regional user population, in a certain period of time becomes the local user’s portal website. With the popularization of the Internet, it is also more and more important to segment user needs. Correspondingly, various vertical professional regional portals have been developed. SouFun in the establishment of the beginning, only the real estate forum in Shenzhen, is relying on the target group to gather, soufun began to move toward the country. In fact, Soufun website still rely on sub-stations across the country, its sub-stations in various provinces and cities, are also in its local operations. Vertical sites still dominate the regional market. April 2006, Tencent and Chongqing Commercial Daily to create a Chongqing Dayu online line, which is a new model, the regional website in the end what kind of development path? This article attempts to analyze these issues from all angles.