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营销者说2014羚锐制药将在新媒体上有所作为,开通微信公众账号,以及与热播大剧进行情节植入,将推动羚锐品牌在贴膏剂乃至整个行业的影响力。另外我们在微信的自行管理上,建立分部门、销售区域的微信群,将营销管理和品牌传播融为一体,建立一种便捷、及时性的管理工具。在医药行业竞争激烈的情况下,2013年羚锐制药尝试了创新营销:进一步完善区域营销制度等措施,激发营销将士的热情,使得主导产品保持了良好的增长态势;通过组建贴膏剂事业部,拍摄并向流媒体推出以情感人的新版广告;小羚羊退热贴成功入选2013年度十大医药营销案例。2013年春节期间,羚锐制药通络祛痛膏放弃《牛犇版》《俏夕阳版》《陈建斌版》等侧重于介绍产品性能的硬广告,转而以情感为主线拍摄新广告《父亲版》《女儿版》,从“情”入手,以“情”动人。羚锐制药希望通过这类情感诉求性的软性广告,以情感营
Marketers said that 2014 Lingrui Pharmaceutical will make a difference in the new media, open WeChat public accounts, and the plot with the hit drama will promote Ling Rui brand in the patch and even the influence of the entire industry. In addition, we also set up a WeChat group in the sub-divisions and sales areas in Wechat’s self-management system to integrate marketing management with brand communication and establish a convenient and timely management tool. In the highly competitive pharmaceutical industry, Lingrui Pharmaceutical tried innovative marketing in 2013: measures to further improve the regional marketing system and stimulate the enthusiasm of its officers and soldiers so that the leading products maintained a good growth momentum. Through the establishment of the paste division division, Filmed and launched to the streaming media to the emotional version of the new ad; small antelope fever paste successfully selected 2013 top ten pharmaceutical marketing case. During the Spring Festival of 2013, Lingrui Pharmaceutical Tongluo Qu Teng Pang relinquished the hard ad that introduced the performance of the products such as “Ben Niu Ben Ban”, “Qiao Xi Yang Ban” and “Chen Jian Bin Ban” etc., instead of filming the new advertisement “Father Edition” “Daughter version”, starting from the “love” to “love” moving. Ling Rui Pharma hopes that through such emotional demands of the soft ads to emotional camp