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今年夏天,在行业纷纷扰扰之际,后市场一个神秘组织悄然成立,其布局之久、谋篇之广、功能之全都堪称行业首次。国内汽车后装服务发展二十多年来,始终面临市场发展不均衡,营销体系简单粗暴,门店人才培养体系匮乏,且技术和施工水平参差不齐,后装服务没有形成向消费群体的大众传播等问题。如何从根本上打通“工厂/运营商——经销商/门店——消费群”的流通瓶颈,提高门店经营水平和从业人员的技术施工能力,推动后装市场均衡发展和向消费群体的深度传播是行业面临的最大问题。在扁平化已经成为各行各业趋势
This summer, in a time of industry turmoil, a mysterious organization in the market was set up quietly. Its layout for a long time and its wide range of functions and functions were all the first in the industry. Domestic auto after-loading service development over the past 20 years, has always been facing market development is not balanced, the marketing system is simple and crude, lack of store personnel training system, and the uneven level of technology and construction, after-sales service did not form a mass communication to consumer groups And other issues. How to get through the circulation bottleneck of “factory / operator-dealer / store-consumer group” fundamentally to improve the operation level of store and the technical construction ability of practitioners so as to promote the balanced development of after-loading market and the promotion to the consumer groups Deep communication is the biggest problem facing the industry. Flattening has become a trend in all walks of life