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21世纪,人类社会进入快速发展的时代,知识经济的兴起,互联网络的建立,社会经济发展日新月异,人们的观念正在发生显著的变化。旧的企业管理模式正受到严峻的考验,新的管理理论层出不穷,企业之间的竞争日益加剧,企业的生命周期呈现越来越短的趋势,今天正在兴旺的企业,明天就可能面临关门的命运。不重视市场调查,不关注企业的未来发展趋势,不研究企业的生存环境,将遭遇意想不到的困境。从一定意义上
In the 21st century, human society has entered a rapidly developing era, the rise of a knowledge-based economy, the establishment of the Internet and the rapid development of social and economic development. People's attitudes are undergoing significant changes. The old model of enterprise management is under severe test. New theories of management emerge in an endless stream, the competition among enterprises is aggravating and the life cycles of enterprises are getting shorter and shorter. Enterprises that are thriving today may face the close of fate tomorrow . Do not pay attention to market research, do not pay attention to the future development trend of enterprises, do not study the living environment of enterprises, will encounter unexpected plight. In a certain sense