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近年来,哈尔滨旅游业呈现出快速、持续发展的良好势头。伴随着“世界冰雪旅游名城”建设的不断发展,旅游英语人才将会出现大量需求。结合哈尔滨地域特色旅游发展需求,将旅游英语实践教学与哈尔滨旅游产业发展相结合,进行高职旅游英语有效课程改革,培养学生的专业语言能力及对地域文化的探索精神,鼓励学生用英语对地域文化进行正确解说和宣传的能力,从而激发学生对旅游产业的热爱和未来职业的规划。
In recent years, Harbin tourism has shown a good momentum of rapid and sustained development. With the continuous development of “World Ice and Snow Tourist City”, there will be a large demand for tourism English talents. Combining with the demand for the development of regional tourism in Harbin, this paper combines the practical teaching of tourism English with the development of tourism industry in Harbin to reform the effective curriculum of tourism English in higher vocational education, cultivate students’ professional language ability and exploration spirit of regional culture, encourage students to use English Culture, the ability to correctly explain and publicize, so as to stimulate students love of the tourism industry and future career planning.