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商标权和商号权冲突的原因,主观方面是行为人都有利用在先权利已形成的良好商业信誉或商品声誉,来扩大自己市场份额的目的;客观方面是我国的商标专用权和商号专用权分属中央和地方两个系统核准注册,商标专用权核准注册集中在国家工商总局商标局,商号专用权核准注册分散在地方县以上的各级工商局,而地方工商局核准注册的商号,又缺少一个相互交换信息的平
The reasons for the conflict between the trademark right and the trade name right are subjective aspects that the perpetrators have the purpose of expanding their own market share by using the good business reputation or reputation of the goods that the earlier right has formed. Objectively, it is the exclusive right of trademark and trade name in our country Belong to the central and local two systems approved registration, trademark exclusive registration is concentrated in the State Administration for Industry and Commerce Trademark Office, the exclusive right to business registration at all levels above the local industrial and commercial bureau, and the local industrial and commercial bureau approved the registered business, and Lack of a flat exchange of information