语言是一种特殊的社会现象,它随着社会的发展变化而变化。近年来,由于信息技术的发展和普及,网络越来越多地影响着人们的社会文化生活,网络词汇成为推动汉语词汇更新的的重要因素。回首2010年网络流行语,“给力”一词在网络乃至新闻报道中高频出现,广泛流行。本文尝试从模因论视角,对其迅速流行的原因与传播方式作出解读。 Language is a special social phenomenon, which changes with the development of society. In recent years, thanks to the development and popularization of information technology, the Internet has more and more affected people’s social and cultural life. Online vocabulary has become an important factor in promoting the renewal of Chinese vocabulary. Looking back on the Internet buzzwords of 2010, the word “power” appears in high frequency in the network and even news reports, and is widely prevalent. This article attempts to explain the reason of its rapid popularity and the mode of transmission from the perspective of memetics.